4. April 2019 1
A few weeks ago, we attended the South by South West festival in Austin, Texas and I want to share some thoughts on that.
In the beginning I was pretty unsure, as the costs, the general effort and the CO footprint seemed immense for the prospect of playing one show, in a small country bar in Texas in front of some music-business human. But I was pretty wrong!
Fun at the Festival
The South by Southwest is one of the worlds biggest music, tech and film showcase festivals with 2019 numbers boiling down to 2.739 artists attending, and about 160.000 music festival visitors. Yay! I experienced the SXSW to be a blend of: Business Conference / Oktoberfest / Trade show from big companies – and really really really good and engaged artists.
Most showcases take place in small venues, pubs, churches, bars and saloons (Texas!) and not so much on big stages.
There is the official SXSW Festivals, but side-events happen everywhere. Basically the full city is transformed for this festival and every living room suddenlybecomes a small stage. I´ve heard a lot that Austin is not “Texas” and I assume its true, as everyone was super kind and people on the street did not carry many guns (seriously).
Finally I decided to go there
What changed my mind from “not-interested” to “lets try!” was the newsletter from Initiative Musik mid 2018, where they offered help with the application and funding. The so called ‘Kurztourförderung’ (funding for touring artists) helps german artists with about 3k-4k, and considering flights, transport, housing etc. attending the festival became a little bit more affordable. (more…)